Why it belongs
Baseline analytics layer for ads and website reporting.
Watch-out
GA4 needs clean events and naming before it becomes useful.
Analytics
GA4
Use it as the baseline view for traffic, events, and landing page behavior.
Use when
Put the tool to work in a clear lane.
- The business needs one view of traffic.
- Lead actions need event tracking.
- Landing pages need conversion checks.
Related skills
Run these checks before the tool gets more weight.
Ads
Google Ads Waste Check
Find spend that is not tied to calls, forms, booked meetings, or clear next steps.
Reporting
Local Service Lead Loop
Connect ads, landing pages, calls, forms, CRM stages, and weekly reporting.