GoodDoors
Connected their property software, CRM, and ad platforms, and automated event-based billing with webhooks. Hundreds of bills raised automatically each month.
Less manual billingMore leads.
Less busywork.
Growth systems
for owner-led teams
Keenan George builds growth systems for owner-led businesses: more leads, better ads, connected tools, and AI that cuts busywork.
For owner-led businesses that want more leads and less busywork
Four things we build to grow your revenue.
LeadsGet more leads
We set up the ads, pages, and follow-up that bring the right people to your door, and we make sure none slip through.
AdsRun your ads
We build and manage the ads on Google and Meta, cut the spend that wastes money, and scale what books calls.
IntegrationsConnect your tools
We wire your website, CRM, calendar, and inbox together so a new lead is captured, routed, and answered without anyone copying data by hand.
AIPut AI to work
We build small AI helpers that handle the repeat work, so your team spends its hours on customers, not busywork.
How it works
The system behind the results.
Step 1: Attribution
Know which ads actually made money
We connect every ad click to the real sale. The click, the browsing, the call or form, and the sold order all get stitched into one trail, then sent back to Google and Meta. You see true cost per sale by channel, not a guess.
Step 2: Buyer journey
Learn who your best buyers are
We log every visit, even the anonymous ones. The moment someone calls, fills a form, or buys, their whole earlier path snaps onto them. Across everyone who converts, the pattern shows up: who your best buyers are, where they came from, and how they shop. Then we aim your budget, ads, and targeting at the people who look like your winners.
See the company
Score fit + intent
Comment on their posts
Build the connection
Booked call
Step 3: B2B outreach
Reach the businesses that never fill a form
Most companies that visit never reach out. For the ones that fit your ICP, we identify the business from the visit, score it on fit (industry and size) and intent (the pages they read, the repeat visits), and surface only the accounts that are genuinely in-market. Then a real person engages on LinkedIn, comments on their posts, and builds the connection. No cold calls, no scraped lists.
AI operations
We connect your systems and cut the busywork.
The work that quietly saves the most money: connect the tools you already pay for, remove the manual steps, and kill the errors. One thing happens, and the system does the rest.
When this happens
A company lands on your site
You get this
It is identified, enriched, and ICP-scored
Hours back every weekFewer costly errorsNothing slips through
UNA Pizza + Wine
Connected their Toast point of sale menu to their website, so the menu updates itself across all locations. One source of truth, no manual edits.
Always up to dateSeedMaster
Turned dozens of PDF parts manuals into a search box on their site, so a dealer or farmer finds the right part in seconds.
Self-serve answersNew websites
We rebuild dated static sites into fast, modern, on-brand ones, wired to the tools behind them.
Modern and connectedSales call coaching
AI transcribes sales calls, scores them, and posts coaching straight into the team's Slack.
Sharper sales callsAutoCanada
Built a searchable audit across roughly 97 stores, mapping each site's marketing and search gaps for a group-wide restructure.
Spend clarityDC United
Built a daily tracker for attention and sentiment against peer clubs, and designed the tooling to prove marketing drives ticket revenue.
Data readinessReal results
What owners get after we build it.
Leads come in, the system runs, and revenue shows up. Here is the plain path and the work behind it.
446
bills auto-raised in one month
Their property software, CRM, and ad platforms wired together so billing fires on events. Over $106K in aged debt placed for collection, and about $9,000 a year in tool and staff cost removed.
BuildiumLeadSimpleWebhooksGoogle + Meta
$400
monthly tools, down from $2,500
We rebuilt their whole tooling setup onto only what they need to deliver, cutting monthly software cost from around $2,500 to about $400.
Infra rebuildToolingAutomation
70%
of paid clicks were junk, found and cut
We traced their paid traffic in Microsoft Clarity and found about 70% of clicks were junk app placements. We installed call and form tracking, cut the wasted spend, and built a confidence-led A/B page to lift real leads.
ClarityWhatConvertsMetaA/B page
Featured work
A closer look at two partners.
Agency / Sport
Fan lift proofcreative theory
Creative Theory
Sports and culture work needs more than reach. The job is to show which creative, audience, and channel choices created new fans, not just attention.
- Fan lift logic for campaigns and sponsors
- Measurement that separates moved from proved
- A clearer bridge from creative work to business evidence
Seen / Heard / Found
Client revenue proofunalike
Unalike
Agency work becomes more valuable when clients can see which campaigns created calls, leads, meetings, pipeline, and revenue.
- Analytics and tag manager cleanup
- Lead source clarity across forms, calls, and CRM
- Reporting that turns marketing activity into next actions
Start here
Owners book us when they want to
grow without
the busywork.
We bring the ads, pages, and follow-up that turn strangers into booked calls.
We connect your tools so no lead is lost and nothing is typed twice.
We put AI on the repeat work so your team gets its hours back.
We work with owner-led teams that want to grow without adding headcount.