From a name on a list to revenue that did not exist.
Eight stages. One firm walked through all of them. Every bar on this page is one owner on the roster; a bar goes white when the owner says something that sounds like a sale.
Worked example · Tellwright Capital · invented to show the system
Decide who the next customer is.
Tellwright wants owners who are starting to think about a sale. Sector, size, ownership, and the moment: succession, a capital need, or plain exhaustion. The profile is written down before any list exists.
- Sector
- Specialty manufacturing, industrial services, regional logistics
- Revenue
- $10M to $50M
- Ownership
- Founder or family, no institutional capital
- Moment
- Succession, capital need, or exhaustion
Turn the profile into named people.
We enumerate the companies that match, resolve the owner of each one, and enrich every person to a LinkedIn profile. The roster is deduplicated on that URL.
The roster is built by API and capped per company, so budget covers every company before any one company's deep bench.
Watch what they say, every day.
Daily monitors read each person's posts and comments for the language of a sale: succession, a next chapter, capital, buyer conversations, an advisor hire. A signal is a phrase with a timestamp.
1,347 leaders monitored every day in the live system, past 24 hours window.
- Succession2h
starting to think about what the next chapter looks like
Dana Kowalczyk, Merrow Tool and Die - Advisor hire6h
we brought on an advisor to look at our options
Luis Ferreira, Northgate Industrial Services - Capital need11h
capital is the constraint on the next three depots
Priya Raman, Coastline Freight - Buyer conversations19h
34 years in and the phone calls from buyers are picking up
Tom Ashby, Ashby Precision Castings
Fit plus intent, with a floor.
Fit is the profile match. Intent is what they said and how recently. A floor keeps weak signals away from a human, so the daily list is short and worth the hour.
A cap of 8 posts a day reaches a person. Below the floor, nothing is surfaced.
| Owner | Fit | Intent | Score |
|---|---|---|---|
| Dana Kowalczyk | 5 | 4 | 9 |
| Tom Ashby | 4 | 4 | 8 |
| Luis Ferreira | 4 | 3 | 7 |
| Floor 6. Below this line nobody sees it. | |||
| Priya Raman | 3 | 2 | 5 |
| Marcus Ellwood | 2 | 2 | 4 |
The daily playbook, posted by a person.
Two drafted comments per post, in the partner's voice. A person picks one and posts it. Each move is marked done, then checked against LinkedIn the next morning, so a claimed comment and a real one are two different rows.
Two drafts per post. Recorded as commented, skipped, or snoozed. Verified against LinkedIn the next morning.
Thirty one years running this shop. Starting to think about what the next chapter looks like, for the team most of all.
The team-first framing is the tell of a shop that will outlast the owner. Most transitions we see fail on that exact point.
Thirty one years and the first question is about the team. That is the order a good buyer wants to hear it in.
Familiarity has a count.
Two verified touches earn a connect request. Five earn a meeting ask. The ladder is per person and resets after 56 days, so nobody gets asked cold and nobody gets asked twice.
Connect at 2 verified touches, meeting ask at 5, over a 56 day window.
- Day 1
- Day 4
- Day 9
- Day 15
- Day 22
The ask lands on someone who knows the name.
The meeting ask goes out on the fifth touch. The hold goes on the calendar with its source attached: which signal, which comment, which day. The opportunity enters the pipeline already explained.
- Signal: succession, day 1
- Five verified comments
- Connected on day 4
- Meeting ask on day 22
Then the only question that matters.
The deal closes. Would it have happened anyway? We compare what closed against the baseline that would have closed without the system. The gap is net-new. K+ marks it.
36 of 100. The gap is net-new. It would not exist without the system.
What it takes to run this
Four parts, none of them optional. The system is the profile, the sender, the operator, and the record, running every day.
- 01A profile
- Written down before any list. Sector, size, ownership, moment.
- 02A sender
- One person whose voice the comments are written in, and who will post them.
- 03An operator
- One hour a day. The playbook fills the first half, research fills the second.
- 04Measurement from day one
- Every surfaced post, every action, every verified comment, recorded. The baseline is set before the first comment goes out.
Want this running for your business?
One call. We map the profile, the sender, and the operator, and say what the first 56 days look like.
Book the call