From a public signal to revenue that did not exist.
One method, two live systems. One watches what owners say and turns it into a daily playbook. The other reads what companies leave in public and plans each match into the CRM. Every bar is one name; it goes white when a signal fires.
01 to 08 · Tellwright Capital, invented · 09 · a live client, unnamed
Decide who the next customer is.
Tellwright wants owners who are starting to think about a sale. Sector, size, ownership, and the moment: succession, a capital need, or plain exhaustion. The profile is written down before any list exists.
- Sector
- Specialty manufacturing, industrial services, regional logistics
- Revenue
- $10M to $50M
- Ownership
- Founder or family, no institutional capital
- Moment
- Succession, capital need, or exhaustion
Turn the profile into named people.
We enumerate the companies that match, resolve the owner of each one, and enrich every person to a LinkedIn profile. The roster is deduplicated on that URL.
The roster is built by API and capped per company, so budget covers every company before any one company's deep bench.
Watch what they say, every day.
Daily monitors read each person's posts and comments for the language of a sale: succession, a next chapter, capital, buyer conversations, an advisor hire. A signal is a phrase with a timestamp. Companies leave a different kind of signal in public records; stage 09 shows those.
1,347 leaders monitored every day in the live system, past 24 hours window.
- Succession2h
starting to think about what the next chapter looks like
Dana Kowalczyk, Merrow Tool and Die - Advisor hire6h
we brought on an advisor to look at our options
Luis Ferreira, Northgate Industrial Services - Capital need11h
capital is the constraint on the next three depots
Priya Raman, Coastline Freight - Buyer conversations19h
34 years in and the phone calls from buyers are picking up
Tom Ashby, Ashby Precision Castings
Fit plus intent, with a floor.
Fit is the profile match. Intent is what they said and how recently. A floor keeps weak signals away from a human, so the daily list is short and worth the hour.
A cap of 8 posts a day reaches a person. Below the floor, nothing is surfaced.
| Owner | Fit | Intent | Score |
|---|---|---|---|
| Dana Kowalczyk | 5 | 4 | 9 |
| Tom Ashby | 4 | 4 | 8 |
| Luis Ferreira | 4 | 3 | 7 |
| Floor 6. Below this line nobody sees it. | |||
| Priya Raman | 3 | 2 | 5 |
| Marcus Ellwood | 2 | 2 | 4 |
The daily playbook, posted by a person.
Two drafted comments per post, in the partner's voice. A person picks one and posts it. Each move is marked done, then checked against LinkedIn the next morning, so a claimed comment and a real one are two different rows.
Two drafts per post. Recorded as commented, skipped, or snoozed. Verified against LinkedIn the next morning.
Thirty one years running this shop. Starting to think about what the next chapter looks like, for the team most of all.
The team-first framing is the tell of a shop that will outlast the owner. Most transitions we see fail on that exact point.
Thirty one years and the first question is about the team. That is the order a good buyer wants to hear it in.
Familiarity has a count.
Two verified touches earn a connect request. Five earn a meeting ask. The ladder is per person and resets after 56 days, so nobody gets asked cold and nobody gets asked twice.
Connect at 2 verified touches, meeting ask at 5, over a 56 day window.
- Day 1
- Day 4
- Day 9
- Day 15
- Day 22
The ask lands on someone who knows the name.
The meeting ask goes out on the fifth touch. The hold goes on the calendar with its source attached: which signal, which comment, which day. The meeting starts with its history attached.
- Signal: succession, day 1
- Five verified comments
- Connected on day 4
- Meeting ask on day 22
Then the only question that matters.
The deal closes. Would it have happened anyway? We compare what closed against the baseline that would have closed without the system. The gap is net-new. K+ marks it.
36 of 100. The gap is net-new. It would not exist without the system.
The same method, pointed at companies.
A software client sells to small trucking and freight brokerage firms. Nobody posts that they are shopping for software, so we read what companies leave in public instead. Four signals, three free sources, no logins. Every match that passes the gate is planned into Twenty CRM as a company, a person, and a dated note with its evidence attached, through the Twenty REST API. A person approves it before anything is written.
Run by hand every week. 117 automated tests on every change. Nothing writes to the CRM until a person reads the plan.
- Rival customer
A rival platform gives each customer a named integration subdomain. A new certificate on one points to a company that already pays a competitor. It fires only after a person has identified the company and recorded its size.
Public certificate logs · strength 5 under 90 days, else 3 · expires in 120 days · Switch call - Homepage tell
The visible text names one of 19 rival products, or advertises a carrier portal, a tracking page, or a load board.
The company homepage · strength 4 for a rival, 2 for a portal · expires in 90 days · Side-by-side demo - New registration
A new registration since the last run, checked by hand against the registry before anyone calls.
Public carrier registry · strength 3 · expires in 60 days · Intro call - Fleet growth
Trucks or drivers up since the last snapshot. A fleet that grows outgrows its spreadsheets.
Public carrier registry · strength 3 at 25 percent or more, else 2 · expires in 60 days · Growth call
- 01
excluded_domainPartner or own domain - 02
excluded_nameMovers, couriers, towing, customs, software - 03
countryOutside the market - 04
regionOutside the regions in scope - 05
not_for_hirePrivate fleet, hauls only its own goods - 06
size_unknownNo size on record. Fails closed. - 07
fleet_rangeUnder 10 or over 100 trucks - 08
drivers_maxOver 100 drivers - 09
staff_rangeBrokers outside 1 to 100 staff
Certificate lane, an earlier run the same day: 191 certificates, 39 named hosts, 4 fired, 24 sent to a person to identify.
- Name
- Quillfeather Haulage
- Domain
- quillfeather-haulage.example
- Employees
- 24 (size hint, trucks on record)
- Address
- City and region from the registry
- Created by
- Signal push
- Homepage tell: Quillfeather Haulage
- fingerprint:
- 4d7a12c9...e01f
- type:
- website_fingerprint
- strength:
- 4
- detected:
- 2026-09-29
- evidence:
- homepage names a rival dispatch product
- New registration: Quillfeather Haulage
- fingerprint:
- 9c41e0b3...b27d
- type:
- new_registration
- strength:
- 3
- detected:
- 2026-09-15
- evidence:
- 24 trucks, 30 drivers, for hire
Nothing writes until a person reads the plan.
The push runs in three modes. With no key it only plans. With a key it only looks things up. Writes happen on a second, deliberate command. Companies match on domain, then on a cleaned name. People match on the full name or the first and last. A note is skipped when its fingerprint is already linked, so the same signal never lands twice.
| Record | Match on | Result |
|---|---|---|
| companyQuillfeather Haulage | domain | plan create |
| personR. Okafor | name | plan create |
| note9c41e0b3 | fingerprint | plan create, link |
| note4d7a12c9 | fingerprint | plan create, link |
| companyOttergate Freight Lines | domain | matched |
| note71be0a44 | fingerprint | skip, linked |
What it takes to run either system
Four parts, none of them optional, whichever system runs: the profile, the sources, a person in the loop, and the record.
- 01A profile
- Written down before any list. Sector, size, ownership, moment. It sets the gate for people and for companies.
- 02Signal sources
- Posts and comments for people. Registries, certificate logs, and homepages for companies. Free public sources first.
- 03A person in the loop
- People system: about an hour a day, a person posts every comment. Account system: a weekly review, and a person approves every CRM write. Nothing goes out on its own.
- 04Measurement from day one
- Every signal, every action, every record, kept with its source. The baseline is set before the first touch goes out.
Want this running for your business?
One call. We map the profile, the signals your buyers leave in public, and the person who works them, and say what the first eight weeks look like.
Book the call