Start with proof
- Open the conversion action list.
- Remove weak actions from primary reporting.
- Keep calls, forms, and booked meetings visible.
Growth skill
Google Ads Waste Check
Find spend that is not tied to calls, forms, booked meetings, or clear next steps.
When to use it
Run this when the system feels noisy.
Cleaner spend and stronger proof before the budget grows.
Spend is up, but calls or forms are flat.
Search terms are noisy.
The campaign has weak conversion data.
The landing page and CRM do not agree on lead source.
Checklist
Check the path before adding more tools.
- Check which conversions count in Google Ads.
- Separate calls, forms, and booked meetings.
- Review search terms for poor-fit intent.
- Compare cost by campaign, device, and landing page.
- Confirm that source data reaches the CRM.
- Mark one action to cut and one action to scale.
Walkthrough
A simple way to run the skill.
This is the operating path before any deeper build work starts.
Find the leak
- Sort search terms by spend.
- Mark phrases that show low buying intent.
- Check mobile landing page speed before cutting good demand.
Make one move
- Pause one weak segment.
- Move budget toward the clearest signal.
- Write the next test before the next spend review.
Related stack
Tools that help run this skill.
Google Ads
Use it for high-intent search demand when the business can answer calls and follow up fast.
GoMarble
Use it as an AI layer for paid media review, creative checks, and faster account insight.
LeadSimple
Use it when a property management or local service team needs cleaner lead stages and follow-up.
GA4
Use it as the baseline view for traffic, events, and landing page behavior.