Keenan George

Automation

Zapier

Use it for simple form, CRM, calendar, and alert handoffs when speed matters.

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Why it belongs

A fast bridge for simple operations workflows.

Watch-out

Old automations need audits because they can silently drift.

Use when

Put the tool to work in a clear lane.

  • A lead needs to move between tools.
  • The team needs alerts.
  • A simple workflow does not need custom code.

Related skills

Run these checks before the tool gets more weight.

Follow-up

Lead Follow-Up Gap Check

Trace one new lead from form or call to CRM, task, reply, and booked next step.

Outcome

Fewer missed leads and a clearer handoff from marketing to sales.

Open checklist and sources
Reporting

Local Service Lead Loop

Connect ads, landing pages, calls, forms, CRM stages, and weekly reporting.

Outcome

One clearer loop from spend to lead to booked next step.

Open checklist and sources