Why it belongs
Shows up through Supabase, Render, and direct pg usage.
Watch-out
Schema design matters before automations depend on it.
Database
Postgres
Use it as the durable database for lead records, app state, reporting, and internal tools.
Use when
Put the tool to work in a clear lane.
- Data needs real relationships.
- Reports need reliable joins.
- The workflow has to survive app restarts.
Related skills
Run these checks before the tool gets more weight.
CRM
CRM Cleanup Sprint
Clean the fields, stages, and next steps that make lead follow-up hard to trust.
Reporting
Local Service Lead Loop
Connect ads, landing pages, calls, forms, CRM stages, and weekly reporting.