Why it belongs
Pixel and Conversions API wiring across the client attribution work.
Watch-out
Browser-only pixel data undercounts. Without the Conversions API and event dedupe the account optimizes on a partial signal.
Ads
Meta Ads
Use it for demand that has to be created rather than captured, with the Conversions API carrying the signal server side.
Use when
Put the tool to work in a clear lane.
- The offer is visual or needs explaining.
- Search volume is too thin to carry the budget alone.
- Retargeting has to catch people the search campaign already touched.
Related skills
Run these checks before the tool gets more weight.
Ads
Google Ads Waste Check
Find spend that is not tied to calls, forms, booked meetings, or clear next steps.
Conversion
Landing Page Leak Finder
Find the friction between a paid click and the form, call, or booked meeting.