Why it belongs
The tag layer on the client sites where ads and analytics have to agree.
Watch-out
A container nobody documents turns into duplicate tags and double counted conversions.
Analytics
Google Tag Manager
Use it to control tracking tags and conversion events in one place instead of scattering scripts through the code.
Use when
Put the tool to work in a clear lane.
- Several platforms need the same conversion event.
- Tracking changes should not wait on a deploy.
- Consent and tag order need one owner.
Related skills
Run these checks before the tool gets more weight.
Conversion
Landing Page Leak Finder
Find the friction between a paid click and the form, call, or booked meeting.
Ads
Google Ads Waste Check
Find spend that is not tied to calls, forms, booked meetings, or clear next steps.