Keenan George

Scraping

Firecrawl

Use it to crawl websites into structured research inputs for strategy, SEO, and lead systems.

Firecrawl logo

Why it belongs

Used for the ColdIQ crawl and broader research workflow.

Watch-out

Crawls need scope control before they become noise.

Use when

Put the tool to work in a clear lane.

  • A site needs to be mapped before planning.
  • Competitor content needs a clean inventory.
  • Pages and outbound links need structured review.

Related skills

Run these checks before the tool gets more weight.

Design quality

Offer Page QA

Review a page for message, proof, mobile fit, visual quality, and next action.

Outcome

A page that looks sharp and makes the buyer path clear.

Open checklist and sources
Reporting

Local Service Lead Loop

Connect ads, landing pages, calls, forms, CRM stages, and weekly reporting.

Outcome

One clearer loop from spend to lead to booked next step.

Open checklist and sources