Why it belongs
Installed on the client sites alongside the ads and conversion tracking.
Watch-out
Recordings show what happened, not why. Pair them with the conversion data before rebuilding a page.
Analytics
Microsoft Clarity
Use it to watch session recordings and heatmaps when the numbers say a page leaks but not where.
Use when
Put the tool to work in a clear lane.
- A page gets traffic and few conversions.
- A form drop-off needs a visible cause.
- Mobile behavior needs checking against the desktop build.
Related skills
Run these checks before the tool gets more weight.
Conversion
Landing Page Leak Finder
Find the friction between a paid click and the form, call, or booked meeting.
Design quality
Offer Page QA
Review a page for message, proof, mobile fit, visual quality, and next action.